To some people, agribusiness is a joke. Growing habanero pepper for money is even more foolish. It’s a waste of time and resources.
It just isn’t a career. It isn’t a way to make money.
It’s a hobby, a diversion, a fad that’ll come and go. Sure, you can grow some peppers, but don’t count on them to make you any money. That’s just silly.
Those people find justification in the fact that the global average farmer is at least 60 years old, most likely dirty, with dirty fingernails and definitely with no money.
But wait,